Large-Scale Events · International · Brand Experience
Confidential Client
EFC Annual Conference — Rome
Executive Producer + Strategic Lead
Led the creative strategy and end-to-end production of two marquee experiences surrounding the EFC Annual Conference in Rome, including an opening-night brand reveal and a closing experience at the Baths of Caracalla. The assignment required coordination across creative, venue, production, hospitality and entertainment partners in an international environment.
Two flagship international experiences delivered for senior stakeholders without a pre-existing playbook.
Experiential · Entertainment · Live Production
Twitch + Reddit
SXSW Brand Experience
Producer
End-to-end production of a multi-day SXSW experience spanning venue operations, sponsorship integration, staging, AV, security, livestream production and hospitality, with major live entertainment integrated throughout the program.
A complex multi-stakeholder environment where brand, entertainment, technology and production operated as one experience.
Experiential · Immersive · Technology
Mr. Mercedes / San Diego Comic-Con
Immersive Series Experience
Senior Producer
Transformed approximately 6,380 square feet into an interactive extension of the series, integrating physical scenic environments, authentic props, VR, AR and live storytelling across creative, technology, fabrication and client teams.
Recognized as an experiential award finalist in the $1M–$2M category.
Experiential · Festival · Consumer
Starbucks
Coachella Activation
Production Leadership
Full production of a branded consumer experience embedded within a major festival environment — designed to perform under large crowds, weather, compressed schedules and complex site logistics without compromising the guest experience.
A highly visible branded environment delivered under demanding festival-scale conditions.
Experiential · Beauty · Large-Scale
Sephora
SEPHORiA House of Beauty
Production Leadership
Multi-brand immersive beauty festival production spanning stage builds, branded environments, concurrent activations and guest experience for a high-volume consumer audience.
A multi-day consumer festival delivered across dozens of simultaneous branded experiences.
Broadcast · Entertainment · Live
CMT
CMT Awards
Production Leadership
Live broadcast production in an environment where timing, talent, technical execution and show operations must align precisely and there is no second take.
Two consecutive years of live broadcast production delivery.
B2B · Tradeshow · Brand Experience
Capital One
NADA Brand Experience
Production Leadership
High-stakes B2B experiential presence within a major industry trade show, balancing brand impact, meeting functionality, operations and the realities of a busy convention environment.
Repeat engagement across consecutive years.
Corporate · Employee · Large-Scale
Toyota
Annual Employee Experience
Event + Marketing Leadership
A 1,000+ attendee annual employee program combining corporate programming, entertainment, hospitality, staging and multiple audience touchpoints.
A high-visibility employee experience produced reliably at scale.
Brand Experience · Mobile · Retail
Lucchese
Luxury Touring Experience
Strategy + Client-Side Leadership
Strategic development and vendor-selection leadership for a traveling luxury Western retail experience, including RFP development, operational model, design oversight, fabrication planning and program economics.
A brand experience platform designed to function as a true traveling flagship, not a conventional trade-show environment.
