Team

Senior people.
From the start.

Maven is built around experienced leaders who have spent their careers solving complex creative, production and business challenges. The people leading the pitch are the people leading the work.

CY

Cale Yarborough

Founder + Head Maven

Cale brings 25+ years of event, experiential and operational leadership across corporate programs, brand experiences, international events and complex client-side initiatives. His strength is quickly assessing what an assignment requires, structuring the right team around it and staying accountable to the strategic objective, budget and final outcome.

His background spans agency leadership, in-house event and marketing leadership, executive advisory, large-scale experiential production and owner’s representation. He works at the intersection of strategy, creative, operations and execution — evaluating both brand impact and buildability in the same conversation.

Experiential Strategy – Executive Advisory – Client-Side Leadership – Large-Scale Production
HR

Hal Riley

Head of Creative

Hal brings 25 years of senior creative leadership across brand identity, campaign development, environmental design and experience-driven creative. Her work spans global consumer brands, hospitality, technology, health and corporate environments.

His approach connects strategy, design and relationships — developing creative that is distinctive enough to get noticed and disciplined enough to work across real-world applications.

Brand Identity – Campaign Creative – Environmental Design – Creative Direction
HM

Hays McWhirter

Head of Production

Hays leads Maven’s live and broadcast production, with experience spanning festival-scale activations, major consumer experiences, nationally broadcast programming, corporate trade shows and high-visibility brand launches.

Her work lives in environments where there is no room for a second take and no tolerance for a production detail left to chance — connecting technical execution, show operations, vendors, talent and on-site delivery.

Live Production – Broadcast Production – Festival Activation – Show Calling – Technical Production
The Collective

Three principals.
Whatever the work requires.

The core team stays intentionally senior and focused. Around them, Maven assembles experienced designers, architects, fabricators, producers, technical specialists, content creators and operators specifically suited to each assignment.

See How We Work